OTO pages, or One Time Offer pages, are pages which present a unique offer to a subscriber or customer when they are not expecting it (unless they are fellow marketers!), in an attempt to create the ultimate sense of urgency. Either take the offer right now, or it will be gone for ever. As you can imagine, these One Time Offer pages convert at a prodigious rate, especially if the product is genuinely useful, and priced well within the budget of the buyer.

Many marketers will use cross One Time Offers. If you have two products priced exactly the same, which complement each other, a good tactic is to use each product as a one time offer after the purchase of the other one. This way, you will probably secure a greater number of sales for the two products together, than you would have done had you just offered the two for sale in the usual way. Of course, this will only work if you have the right kind of complimentary products, but if you do, give it a try.

One Time Offer pages also allow you to build a list with quick pay per click traffic. If you set up an opt in box on a landing page, which must also have content good enough to maintain a good quality score, you can use pay per click advertising to drive traffic to it. After the visitor opts in, he is taken to a One Time Offer, which a certain percentage will take up. As long as the money you are making from the One Time Offers is covering the expense of the pay per click advertising, you can keep the campaigns going, and even increase the number of campaigns and the number of keywords you are targeting. Many marketers would even be happy to take a slight loss if they knew they were building a list that will convert, but that will depend on cashflow. Bear in mind that these are non buying names you are collecting, and these never convert as well as a list of buyers. 

Tags: oto pages, one time offer page, why oto page, make money online.