So, having worked out that one time offers are a good way of maximizing our profit potential, and also of collecting subscribers for our lists, we now need to work out exactly which are the best types of products to put before potential buyers. The key point here is that we are talking about an offer which will not appear again. This is far more likely to strike a chord within the potential buyer if the product has something to make it unique or special in some way. You don't want your potential customer to say “It doesn't matter if I miss out on this, there are several other people selling these anyway”. This means, of course, that a popular affiliate program product will not work as an OTO. There will be too many other people selling the exact same product.

The OTO also has to be priced at the cheaper end of the market. The product will be presented to the reader as a surprise, and every marketer knows that it takes more effort and persuasion to sell a high ticket item than it does to sell one at a much lower price. With an OTO, you just don't have the time to do the kind of selling job needed for a major purchase. The OTO needs to be a product which the buyer can make an impulse choice to buy without feeling a glut of buyer's remorse afterwards. Short reports with high value information are ideal for One Time Offers, as are video and audio products which can have a higher perceived value.

If you do decide to go with an audio product, or especially a video product, it is a good idea to include a PDF transcript with screenshots. Not everyone likes video, and those that don't are usually vociferous in their opinion. Offering the PDF for easy reference may be enough to tempt them to buy if the information is important to them. A One Time Offer needs to have instant appeal, so the headline needs to get right to the heart of the reader's emotions. You only have a short time to make that crucial impact.

Tags: product best for oto, one time offers, oto