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	<title>Make Money Online &#187; Resources for writing a great headline</title>
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		<title>Resources for writing a great headline</title>
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		<pubDate>Wed, 12 Mar 2008 09:16:08 +0000</pubDate>
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The headline is the most critical part of a sales letter. A top class copywriter will produce many different versions of the same headline, and test them against the control headline, which will have been developed with experience and research. The results of these tests are often a surprise, even to big name copywriters, and [...]]]></description>
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