Make Money Online

The headline is the most critical part of a sales letter. A top class copywriter will produce many different versions of the same headline, and test them against the control headline, which will have been developed with experience and research. The results of these tests are often a surprise, even to big name copywriters, and can result in new controls being developed. If you are a marketer who cannot pay thousands of dollars for a top class professional sales letter, you are going to have to do the best you can without these luxuries.

The great feature of sales letters for the aspiring copywriter is that they are visible. Nobody writes sales letters to hide them. This is your first valuable resource, the thousands of internet sales letters which you can study and create a swipe file from. If you go to the affiliate networks such as Clickbank and PayDotCom, you will be given a clear indication of which products on the marketplace are selling well. The sales copy that is working to sell these products is there for anyone to study.

Also there for anyone to study are the materials created by some of the world’s best copywriters. A legend such as Gary Bencivenga has created a full copywriting course on his own website, so take full advantage of this. The late Gary Halbert’s website also has many of his old letters and copywriting tips. Many of the top copywriters of today have blogs, where new posts appear on a regular basis, so it is always worth checking back. Writing a headline is sure to be discussed regularly.

If you are prepared to spend some serious money, there is even a software tool which will analyse headlines and give feedback on them. It is called Glyphius, and works from your desktop. You can test various headlines, and get scores on them. Software is no substitute for humans, and there is no guarantee the Glyphius results will be mirrored in the real world. The tool can be a time saver, though, in deciding which headline to run as a control.

Tags: writing a great headline, how to write headline, make money online

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