Focus is good, focus is great, and focus is needed. In order to excel in something, we must invest the required time, effort, resources, and persistence until we experience success or at least achieve the results that we have always been hoping for. But for all those elements listed above, is still isn’t enough. For it to be truly effective, they need to be focused.
This also applies to internet marketing because without focus, everything will be done halfheartedly and being halfhearted is never a recipe for success. If you don’t have full focus when running your business, do not be surprised if it doesn’t lead to anywhere.
However, focus is only half of the entire picture. What is equally important is WHAT you focus on.
Many aspiring internet marketers are full and fueled with passion in what they do and the will to succeed, but such enthusiasm is only useful and will only prove fruitful if applied correctly. This is what separates new internet marketers from the experienced ones. Because both can possess equal amounts of desire and passion, but the experienced knows where to place their focus on.
You cannot afford to focus on every aspect of your business as it will only lead you to burn out. You must pick your battles and focus accordingly. Identify which aspect of your businesses should come first, and assigning priority will help you on focusing your efforts more effectively.
Here are some aspects of an online business that many new internet marketers place too much focus on which would be wise for you not to do the same:
Only For Google
Google is the search engine giant that we have all come to know and love (or hate), but the majority of internet marketers’ traffic generation strategy revolves around and only around Google. Google is simply a piece of the traffic pie. No matter how big that piece is, Google still doesn’t bring in ALL of the internet traffic to your site no matter how optimized you are for it.
Other platforms such as Facebook, YouTube and other social media and not to mention search engines like Bing and Yahoo can collectively bring in more traffic than Google ever could by itself. So learn to focus and take advantage of other social media platforms as well as other search engines in addition to Google and you will be able to funnel in a wider audience to your website.
Under-Utilizing(Underestimating) Free Resources
There are tons of free resources out there which can work as well as other paid versions, which provide the same functionality and features. Sure, you may need to do some digging, reviewing and also researching to find these free resources, but they are definitely a hidden gem which can save you tons of money in the long run.
Resources such as tools and software can be really costly for a small business, it can really be a struggle or simply an impossible option to pay for such a tool worth thousands of dollars when your business profits are still in the mere hundreds.
If you’re hardworking enough, there are many tools out there, which can certainly fit what you are looking for and the best thing is that they are free or relatively cheap. So only pay for resources which your business can currently sustain or need. Sometimes a paid option has so many additional features that you may never need to use then you would be better off with a free alternative.
Good web page rankings can really help boost and bring in more traffic for a site, but by obsessing over your website’s rankings in the search engine results will only do more harm than good. There are tons of web pages being published, created, modified, deleted, added, indexed, and removed from the web each day. Any of this is bound to affect overall rankings, one way or another.
Therefore, like it or not, rankings will always fluctuate, including yours. Being 1 or 2 positions higher or lower than the previous day is a normal thing and there is nothing to worry about. If you plan to act on every minor ranking shift happening to your site, you might end up over-optimizing, which can instead hurt your rankings more.
Checking your rankings every other hour is only going to distract you and your efforts from what’s more important, which is content creation and backlink building for your web pages.
Keywords are important. By identifying and utilizing the right keywords on your web page, your web pages will rank better for that keyword as the search engines will determine that your page revolves around that keyword, and so your visitors will also recognize what your page is essentially about.
The problem is that, it’s always too tempting and easy to use the same keywords over and over again This means using the same exact keywords for the page title, Meta tag, content, anchor text, and more. Using the same exact keywords sounds unnatural and the search engines are smart enough to pick this up. This can result in your site being penalized for keyword stuffing or spamming. You might suffer a ranking drop or even get de-indexed depending on how severe your keyword stuffing was.
The key here is to find and employ a variety of more keywords, which are related to your main one.
Try to find variations and synonyms which search engine users would normally use.
There are many aspects when it comes to internet marketing and running an online business. Being human, and as much as we like to, we just cannot afford to focus on too many aspects at a time and expect results which we are going to be satisfied with.
But if you learn to recognize which one is important and prioritize accordingly, then it’s a more effective and efficient use of your focus. Only then, can you expect results that are excellent and exceptional.