In recent times Ezinearticles has come under a lot of controversy. The most successful article directory on the web has started rejecting more articles than ever before, even though those articles are of the same standard as those that were being accepted not so long ago. Traditional wisdom has always had it that you should include your main keywords in the article at around 3%. That is now being questioned in the light of the latest rejections. Now, it seems as though you need to put the main keywords in the title only, and use other words which mean the same in the main body of the article.

Of course the most important concept for both search engines and humans is relevance. Make sure you write a top quality article with no filler or padding. Search engine algorithms are getting more advanced all the time, and the developers are always looking for ways to make sure that the engines are returning the most accurate results possible. If you just write a quality article, you should not run into any serious problems. Do make sure that you are not inadvertently placing keywords into the article that are already in the title of the article.

One of the hot phrases in the search engine optimization world right now is Latent Semantic Indexing. What that basically means is that the engines are now looking for words and phrases which mean the same as other words and phrases. This is why keyword stuffing is now such a bad idea, and why Ezinearticles has become far more strict. Bear Latent Semantic Indexing in mind when you try to write search engine optimized articles for Ezinearticles.

One of the biggest mistakes you can make with these articles is to stuff them with unnecessary keywords. Firstly, there is now a very good chance that your article will be rejected by Ezinearticles, who have now become far more strict on keywords. Secondly, even if your article does slip through the net, your rankings will be adversely affected by the new search engine algorithms. Finally, your article needs to be readable by humans, and they are the ones who will either click through from you resource box, or not. In the end, it is humans who will either make your article a success, or not.

There is one part of the article which we have not yet mentioned, and that is the resource box. Your resource box is probably the most important part of the entire article, as it needs to sell the reader on the idea of clicking through. The best resource boxes have two links to your site. The first link uses your main keywords as anchor text, for search engine optimization purposes, and the second uses the full URL. In this way, if someone takes the article and uses it on their own site, but for some reason the links are not live, the reader can still see the URL, and can paste it into the browser to go to your website. This gives you the optimum chance of a positive result from your resource box.

Tags: ezinearticles, article marketing, seo optimized article, generating traffic