The One Time Offer is such a powerful means of improving conversions that you will want to incorporate it into as much of your marketing as possible, including when you are dealing with freebie seekers. The first and most obvious way of doing this is to have an OTO waiting for anyone who downloads a free ebook. To have any chance of success, the OTO will need to be for a fairly cheap offer. For a start, freebie seekers rarely turn out to be buyers of high ticket items, and secondly, many people will not have enough funds readily available in their PayPal account to buy anything expensive.

As well as offering a One Time Offer after giving a free ebook away, there is a way to use the OTO as a free list builder. If you can set up a squeeze box on a page which has other content on it to protect your quality score, then you can drive near instant traffic to it using pay per click advertising. This is not usually recommended as a list building tactic, as you are basically buying a list of non buyers, many of whom will not convert into buyers for you. One way you can try to get round this is to offer a One Time Offer to anyone who subscribes. If the take up on this offer is enough to allow you to cover your pay per click expenses, you are building a list cost free.

Another good time to hit a freebie seeker with a One Time Offer is when they have just watched a video presentation that you have offered for free. If you have given away some decent content, they may well be feeling in a mood to take advantage of something which will help them implement it. When a Camtasia video finishes, you can redirect the viewer to any page you choose. Make it a One Time Offer page, and a certain percentage of your freebie seekers will be converted to buyers.

Tags: freebie seekers, make money online, one time offer, oto