Make Money Online

Guarantees are powerful, and the better you can make the guarantee, the more impact it will have. If you are selling through a network such as Clickbank, then of course you have no choice as to the form the guarantee will take, as Clickbank only accepts products which adhere to its uniform guarantee policy. If you are not listing with a network, you can choose your own policy, and evidence suggests that a longer guarantee period is more effective. Although you increase the risk of someone refunding on the purchase, evidence shows that this is outweighed by the increased number of sales you will make by having the stronger guarantee.

Another very common feature of internet sales letter guarantees is that the reader is allowed to keep the bonuses even if they refund on the main product. This is a carry over from the days of direct mail marketing, where of course the buyer had to actually physically return the product in unblemished condition to receive the refund. With internet marketing, that can’t happen, and although there are ways of password protecting and then disabling ebooks, or turning off access to .exe ebooks, most vendors say these measures are counter productive. If the buyer wants to cheat the seller, they can always copy the content before asking for the refund.

Most sales letter guarantees follow a pretty standard formula, which has proven successful over many years. You will typically see phrases such as “try it at my risk”, which have proven effective in overcoming the natural skepticism of the prospect. Given the extreme commercialization of our modern society, and the prevalence of scams, the modern consumer has become very wary. If you can allay some of those fears by making it clear that the risk is yours, then you will go a long towards winning the sale. You have to pre sell yourself as an honest merchant before you can sell your product.

Tags: money back guarantee, make money online

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