Make Money Online

You’ve heard it said more than a few times that the money is in the list. Well, a lot of it certainly is. As a marketer, you should be looking to build at least two different lists, one for people who are already your customers, and one for people who are prospects, and may well become your customers in the future. Your customer list is the most important, as people who have bought from a business before are far more likely to buy from the same business again. It is never a good idea to demand an email address from a customer as a condition of getting a product they have just paid for. That will only annoy people, and the vast majority of them would be happy to give you an email address anyway, as they have shown they trust you enough to buy from you.

If you put a squeeze page in between payment and download, make it a voluntary one. Give the reader an option to say “No thanks, just take me to my download”. Most will subscribe anyway, especially if you are offering free updates. This customer email list needs to be marketed to carefully, as these are people who already trust you. You should also be trying to build up a list of prospects who you can market to more aggressively, as they are not yet customers. Even here, you cannot make each email just a sales pitch, or you will get a huge number of unsubscribes. Offering a free gift as an incentive to sign up is one time honored way of enticing people to join your list.

A common method of trying to buy subscribers is to direct traffic to your squeeze page through pay per click advertising. If you do this, you will need to have a One Time Offer which shows as soon as they have subscribed. If the money you gain from sales of the One Time Offer is enough to fund your pay per click campaign, then you are effectively build a list for free. 

Tags: list building, build an email list, make money online

How to keep a relationship with your e-mail list