Top 3 commonly believed SEO myths

July 14th, 2010 Comments Off Posted in seo

Driving traffic to your site with SEO is one of the most reliable yet oldest methods around. Visitors come to your site and act because they are qualified and highly targeted. One of the best parts of all of this is that driving this traffic to your site doesn’t cost a thing. There are many who haven’t yet caught up to what it means to get a good ranking for your site in the SERPs. The field of search engine optimization has expanded so much that it is now full of fables that make it difficult for many to understand the true dynamics of the search engines. A good knowledge of SEO and its components, as well as how these components work together, are vital if you want to use the search engines in your favor. Some of these fantasies will be proven wrong in this article and you need to understand them before you even get into SEO.

The need to submit your URL to the search engines is one of these fallacies which is quite widespread. As the internet expands faster with each passing day, so too do the search engines evolve and adapt. This means that you no longer have to submit your URL manually to appear in the search engines. The search engine spiders are crawling websites all the time and therefore the fastest way to get indexed is to have your URL listed on a few Web 2.0 sites or some popular forums that regularly get crawled. If you register your website’s address directly with the search engines it could end up taking you a lot longer to get indexed and rank, which is something you want to avoid. Therefore, your best bet is to list your site on certain sites that are popular and you will find that it gets indexed quite quickly.

When optimizing your site for the search engines you need to be aware of another myth which is that you will end up being banned if you don’t follow Google’s guidelines. The main reason is because most of Google’s regulations for webmasters are simply common sense. It’s not compulsory for you to study them if you are certain you are in the right. All you have to do is ensure you don’t do anything that would be considered spamming or cheating by the search engines. But yes, go through these Guidelines once because they keep updating and it will help you with gathering knowledge.

The fact that your site will be banned if you buy links to your site from other relevant websites is another myth. The truth is that Google certainly doesn’t want you buying links in order to influence the rank of your site and they wouldn’t consider them as valid links if they knew they had been paid for but they usually don’t know this. They would just discount these links if they were to find out that you paid for them. It simply wouldn’t be logical for them to give a site the ban hammer simply because it was advertising its links on other sites. What you must keep in mind is that the same link building rules apply even when you are buying links. Whether your links are bought or organic, always make sure they come from relevant sites.

By studying other sites, you can find practices that do help with search engine optimization and use them for your own site. The final answer in search engine optimization is research, both the practices of others and how the search engines operate.


Tags: seo, seo myths

Are You Making These SEO Mistakes In Your Business

July 12th, 2010 Comments Off Posted in seo

People commit SEO mistakes for a lot of reasons, and some mistakes really aren’t - it’s just people trying to beat the search engines with black hat methods which do not work. SEO is something you can be highly successful at, but you have to know that it’s something that is constantly working to evolve and change. The thing about SEO and search engines, and this is true for all SE marketers, is that their knowledge must be continually updated in order to be successful with SEO. If you’re new to SEO, and want to do it, then keep reading to learn a few SEO mistakes you’ll want to avoid, for sure.

If you want to rank in the search engines, then you’ll want to avoid making your sites based solely on Flash. However, there’s no disputing the fact that Flash sites can look really impressive to people. If you absolutely want Flash, then you can forget about SEO, search engine optimization, ranking in the SERPs, etc, etc. Simply stated, Flash stops search engine spiders dead in their tracks because they can’t read it. You can use CSS, PHP, or HTML just as long as it is not Flash. If you only go for a flash based site, then it’s almost impossible to get it ranked in your niche.

It’s easy to make mistakes with SEO when you’re starting out, which brings us to another common mistake of ignoring the value of URLs in the sight of the search engines. Dynamic URLs can still get ranked in the SERPs, but it’s really inexcusable for failing to consider your SEO when you register a domain name. You shouldn’t ignore the power of using keywords, both in the main URL and in the files that are its part. It’s been proven time and again that the URLs that have keywords in them, are given more preference by all the major search engines, which means you have a better chance if getting ranked for that keyword if you follow this simple rule.

Don’t fall for the trap of trying to engage in backlink spamming.

It is just not necessary to link spam anything - blogs, forums, and do stay away from link farms. If you engage in these practices you are risking getting your site deindexed or your domain banned. Getting one way links from sites that are related to your subject is the best way to rank well with safety. This approach is the opposite of all the short-cuts others like to do, but your standing in the SERPS will be almost unshakeable.

Remember to be careful because there is so much bad information on the net about search engine optimization. There are very few people who will actually tell you what’s working and what’s not. This is why it’s important to keep your eyes open and look out for mistakes like the ones we discussed above.

Latent Semantic Indexing