Archive for the ‘seo’ Category:
The Web Search Engine Ranking Friendly Website
Your website can be getting hits all day if your design is web search engine ranking friendly. You can make the best and most beautiful and informative website on the internet that people in your niche has ever seen but no one will ever see it if it isn’t search engine optimized. The prices that you have may be the best as well but unless you use some smart search engine optimization techniques no one will ever know.
The best kind of website promotion that you can have is making sure that it is built so that search engines find it attractive. It has to have your information phrased in such a way that the bots that they send out to see what types of information your website has will be ranked high in searches.
There are a couple things that you can do to help it be picked up by the search engines. One is to make the best usage of space on your website. Make sure that you have your keywords placed within the HTML code for your images, flash objects and videos. In the "alt" part of your HTML code place a description using the keywords or phrase. The search engines may not be able to read your graphics or see what words you have in your videos but they can see the HTML.
For improved website search engine ranking, you will also want to make sure that you are creating relevant title tags. This isn’t talking about the title that those viewing your website see, it is talking about the HTML tags that the search engines see that tell it what your site is all about. Some will have the same title tag for every page of their web site but doing so isn’t optimizing it for search engines. Each page should have it’s own unique HTML title tag relevant to the information on that page. That is guaranteed to make your web search engine ranking higher not only for your site but for that page in particular.
Make sure that you don’t have any duplicate information on your web pages. Don’t have the identical thing posted on different pages. This will not help draw attention to your website but may actually cause the bots to ignore your page. Also do not have hidden text in your page. Web builders in the past use to hide text in a page that viewers were unable to see but bots were able to pick up on and help with your web search engine ranking. Search engines caught on to this and now will hide web pages totally that it believes has hidden text in it.
These ideas are just a few of the necessary steps to help your search engine optimization efforts succeed. A web site design that isn’t using these techniques will not be making the most of any opportunities and may get you ignored by not just Google but Yahoo or any other search engines. Doing it correctly though and constantly finding ways to have your web site design optimized will help your web search engine ranking go through the roof.
Tags: search engine ranking friendly website, search engine ranking
Quick Dirty Search Engine Optimization Tutorial
Getting your website to the top of the search engines is crucial for a thriving online business. Unfortunately, very few people really know how to do this. In this tutorial, you’ll get a “crash course” in what to do to get your website to rank highly. We’ll cover all the basics in an easy to understand manner so you can apply what you learned right away.
Keyword Research
Keywords are the words that your user types into Google to try and search for websites. What keywords do you want to rank highly for? It’s important to choose what keywords you want to rank for before you start optimizing your site.
See how much volume keywords get using the Google Keyword Tool.
Optimize Your Title Tag
The next step is to optimize the title tag on your website. The title tag goes between the head tags and looks like this:
<head>
<title>Your Title Here</title>
</head>
Make sure your main keyword appears once or twice in the title. If you have a secondary keyword, put both of them in the title. Don’t have any keyword more than twice.
Optimize Your Site
There are many other factors that are important for onsite optimization. Two of the big ones are your header tags and your keyword density.
Use <h1> for your headers. In between them, make sure you mention your keyword at least once.
Use your keyword often in your text, but don’t make it sound weird to do so.
These two factors have an influence on Google, but not nearly to the same degree as before simply because people abused the system.
Get Quality Backlinks
The next step is to get good backlinks from sites that are related to yours. There are many ways to do this. Here are some of them:
• Submit free press releases
• Offer to write articles for other sites in exchange for a back link
• Pay for it
• Submit your site to directories
• Link to them and ask them to link back
• Post comments on related blogs
• Etc
Be creative. Come up with ways to get back backlinks to your site.
Optimize Your Anchor Text
If you can, ask the website owners who’re linking to you to create their link with good anchor text. A good anchor text is a link that has your keyword in it, rather than just click here.
For example, if you’re selling woodworking workshops:
Bad: *Click Here* To learn About Woodworking Workshops
Good: Click This Link to *Learn About Woodworking Workshops*
Where ** = The Link Text
Wrapping it Up
If you select your keywords carefully, optimize your title, your h1 tags and your keyword density, get quality backlinks and optimize your anchor text, you’ll be far, far ahead of your competition.
In fact, you now know more about how to get your website to rank well in the search engines than most webmasters on the internet. Now it’s time to put this knowledge to use and really see the results. What you learned here can literally double your business overnight.
Tags: search engine optimization tutorial, seo
