Archive for the ‘list building’ Category:
How to use videos to build your e-mail list
If you have spent any time recently on internet marketing forums, you cannot have failed to notice the burgeoning interest in online video. Google’s high profile acquisition of YouTube has brought video right into the public eye. With YouTube it is possible to create a video, and then paste some code into your own site, and have the video play there. If you do this, you can have the video play with a squeeze box right underneath it. Your video content will explain to the viewer what is to be gained by signing up. This can be a powerful showcase for whatever you have to offer.
As well as having video play on your own site, you can leave a large number of videos on video submission sites with your URL displayed in the video. This can be as simple as having yourself, or someone from your business, stand in front of a board with your URL on it, just as sports interviews are carried out with the participants standing in front of a board with the sponsor’s name on. You can go to far greater lengths than that if you want to. If you have the right software, you can create a “ghost” URL in front of the whole video. Any time these videos are seen, there is a chance that the viewer will go on to visit your site.
As well as standard video shot with a video camera, there are other possibilities. You can create a video using Camtasia or Camstudio which will use screen capture. These videos can be added to video sharing sites, and they are especially useful on your own site, where you can demonstrate your own products right in front of your customer’s eyes, whenever they want to see them. At the end of a Camtasia video, you can have the page redirected to any page you choose, which should obviously be your sign up page.
Tags: using video to build email list, email list building, building email list, make money
The best way to “sell” to your e-mail list
Your greatest asset as an internet marketer is your list of paying customers. You should also have another list, a list of prospects who you hope to convert into customers. Selling to your main list of customers is difficult, and must be approached with care. Your main goal with this list is to keep your subscribers on it. If you can do this, a certain number of them are bound to purchase when you hit them with a really good offer. Your non buyers list is different. You can sell to this list in many different ways, but one of the sneakiest is to offer them yet another free gift, but this time one full of links. These can be links to your own sites, or affiliate links of proven selling products.
The freebie that you give away to do this must be of a high enough quality to convince a subscriber to read through to the end. You will need to give away some pretty good information, and then you can add in the links to products which will help the reader to carry out the instructions they have been given. If you can produce a free ebook which will act as a reference guide, so that the reader has to refer to it several times, so much the better. The more desirable the products you are linking to, especially in carrying out these instructions, the more sales you can expect to make.
A free ebook is not the only gift you can give to make this system work. You can send your list to a web page which is normally behind a password protected area, by giving them a password and link in your email. On the same page as the video series can be links to products mentioned in the video. If the products are desirable, and well demonstrated, it will be easy to imagine the viewer clicking on the link, and a percentage should buy. You can give freebies to your list, and still earn from them.
Tags: how to sell to your list, list building, make money, building email list
