Archive for the ‘email marketing’ Category:
A Email Marketing Strategy Its Rock Solid And Simple
It’s impressive that you even have an email marketing strategy. Most people don’t even look at email as a part of their marketing arsenal; much less have an email marketing strategy. But the truth is, email can be a vital component of keeping your business healthy and wealthy.
What’s amazing about email is how quickly it became the norm for most communication. It was just fifteen years ago that most people had never heard of email and only a few people had ever used it. Now, virtually everyone has an email address, and for many, it’s their primary mode of communication.
Email is wonderful because it’s free and it’s fast, giving us instant gratification and something to do while we’re online at work. But this is also email’s big downfall, and the reason you need an email marketing strategy.
Because it’s free and quick, email rapidly became overrun with spam. Most of us were already tired of all the junk mail we got, and junk snail required manpower and money. Junk email just needed someone to press a button. This means that you can’t just email people at random to try to drum up business. Which is just as well, because you shouldn’t be doing that anyway.
Fortunately, I’m going to make this easy for you. There are thousands of possible strategies you could use, but I’m going to lay out a rock solid, simple, useable email marketing strategy for you right now.
The very first thing you need to do is make sure you’re using your won email correctly. Do you have a link to your website in your signature? If you don’t, you’re losing free exposure to all the people who email you already, and who are eager to hear from you. These same people may also forward your email, so you maybe missing out on the most basic form of viral marketing there is.
The next thing you need to do is get an autoresponder service. This is a cheap and easy way to collect and manage a list of people who are ready to here from you. What it does is create a mailing list that allows you to send personalized emails to people who want to hear from you.
You get these people on your mailing list by having an email capture form on your website. You send people to your website, offer them something in exchange for their email address, like a coupon or a free report, and then get their email address. The autoresponder service will give you the code necessary to put the capture box on your webpage, just have your webmaster slip in. It takes less than five minutes.
Once you have the service set up and customers and potential customers coming in, what you need to do is talk to them Don’t just sell, sell, sell, give them special bonuses and advice, and give them a reason to keep doing business with you.
There you have it, the best and simplest email marketing strategy around. You can have it up and running in less than an hour and your business and customer will thank you for it.
Tags: email marketing strategy, email marketing
Learn To Use Web Based Email Marketing
Web based email marketing is a very powerful tool for boosting your profits. Website owners have found that they can increase their profits by eight times or more simply by implementing web based email marketing. It’s important to understand the typical buying cycle, the importance of follow up and how a back end increases your bottom line in order to understand how email marketing can affect your business.
Understand the Buying Cycle
Most people simply will not buy the first time they see your website. About 99% of your visitors will land on your website and leave without buying anything.
That doesn’t mean they weren’t interested in your product. It just means they weren’t interested right now. Or perhaps they just don’t trust you or know you enough yet.
Letting these people go is like letting 99% of your advertising dollars go to waste. Instead, to really maximize your profits you must learn to follow up and get sales from the remaining 99% who didn’t buy the first time around.
Follow Up for Major Sales Increase
Following up can turn a 1% visitor to sale ratio into as much as 8% over the long run. That’s an 800% increase in revenue!
That’s why it’s so important to follow up with your customers. A lot of people won’t buy simply because they don’t know and trust you.
However, if you follow up then over time they’ll start to see that you’re a real business that will take care of their customers over the long term. They’ll begin to know and trust you.
You’ll also get your message in front of them at different points in their life. Eventually, they’re much more likely to buy.
The Importance of Back End to Your Bottom Line
Finally, it’s important to realize how important your back end is to your bottom line. Your back is the products and services you sell a customer after the first purchase. This is where the real money is made. Yet most business owners focus on just getting more front end sales.
Let’s say every month you make 30 sales at $100 for a total of $3,000. Most business owners would focus on getting those 30 sales to 40 sales.
Instead, a savvy business person would try and sell a $400 product to all 30 of those who bought. If about 20% take them up on it, that’s a $2,400 bump right off the bat.
Then a savvy business owner might try and sell a $1,000 product. With the right marketing, about 10% will buy. That’s an extra $3,000.
Finally, a savvy business person will likely try and implement some kind of continuity/membership program. At $97 a month, if it’s tied into the original product about 50% will sign up for about 4 months. That’s (15 times $97 times 4 equals) and extra $5,820 a month.
That’s an extra $11,220 on top of the $3,000 you’re already making from just 30 sales a month. As you can tell, selling more to your existing customers is much more profitable than trying to get more new customers.
The best way to sell more to existing customers is through web based email marketing. It’s the only free way to consistently follow up.
You now know the how the typical buying cycle works, you understand the importance of follow up and you know how much a good back end can boost your business. Apply this and web based email marketing to help your business explode its profits.
Tags: web based email marketing, email marketing
