How To Start A Computer Home Based Business

April 15th, 2009 Comments Off Posted in home based business

Thinking about starting your own business? The computing industry provides a perfect forum for new start-up companies wanting to offer a valuable service.

It’s no new news to say that computers play a part in our everyday lives from checking email to managing huge corporate networks. This invites a wealth of work possibilities for the PC guy wanting to make a break in the computer home based business industry.

Many people who consider this lucrative business do so for many reasons. Most notably, an escape from the city rat race or to be more flexible in their daily lives around personal pursuits and family matters are known to be the most common reasons.

First and foremost, you will need a high speed connection. Your web site needs to pitch your chosen areas of service, and if done correctly, this will run the operation. Your major lifeline is your store front – your web site. More than 85% of people now use search engines to find the products or services they require. So, your web site needs to be seated well on Google. This involves knowledge of SEO marketing – choosing keywords used to find your products on the site pages, advertising on relevant high traffic sites and submitting your web site pages to the major search engines: Google, Yahoo and MSN. A high ranking on the search engines is vital in order to get recognized by potential customers and maintain an edge over your competitors.

What are the types of businesses available?  A quick list would be assembling PCs, repairing PCs and Macs, setting up internet connections, configuring anti-virus software, content writing, web design, programming and also offering local technical support via phone and email.

Where does your skill set best serve you?

People are commencing businesses in these areas every day. It’s a guaranteed income as there are always people needing help with that failing piece of hardware or crashing software. All you need is a focused marketing strategy that targets the demographic associated with the service. Let’s look at the various possibilities that can serve all kinds of vertical markets such as IT, Healthcare, entertainment, etc. Any of these options can be complimented with selling products on your site through affiliate schemes such as found on Clickbank for extra income.

So, you want to be a web designer?

If you have the skills to craft web site pages for corporate sites and small to medium sized business, this is a one way track to fast cash. Check out the freelance work available on sites like sologigs.com, guru.com, and wfhmarket.com and you will find lists of available work.

So, you want to be a Computer Administration and Repair service?

Can you fix computer issues – hardware faults, software crashes? Just take a look at the national repair businesses and you will find a growing market.  You can also offer invaluable data recovery services. You can run the business and sell new parts and various products. The repair service then becomes your money making sideline.  Mix network administration into your services and smaller companies whom lack an IT guy to help when things go wrong reach you for new parts, troubleshooting, printer and scanner repairs, computer rollouts (batches sold at one time for a new network), security, and installations. The further offshoot here is to offer a consultancy service for companies and advise clients on the best hardware and software for their work.

So, you want to be a programmer?

Do you know how to write programs that calculate, emulate, and extrapolate? If you are beyond the ‘Hello World’ stage and can churn out hundreds of lines of code, prepare to be headhunted as programmers are constantly in demand. Despite the current recession, this remains true as you can offer budget rates as a lone wolf to various companies whom may normally pay astronomical rates to an agency.

So you want to write content for web sites, press releases and eBooks?

If writing is your forte, consider supplying web sites with content. Many editors and business owners do not have the time to research and write content for their marketing materials such as email, pdf brochures, press releases and web sites. This is a business venture with an opportunity for on-going success. Take a look at jobs for freelancers on freelancewritinggigs.com and bloggerjobs.biz.

Being in possession of a computer means that running a computer home based business is within your grasp.  You can create part time and full time income streams. Many become a reseller for a reputable company choosing to sell their variety of products. This enhances offerings immediately with high-quality products allowing for a fast professional growth.

Best of luck with your business!

Campaign Internet Marketing Is Your Answer

April 14th, 2009 No Comments   Posted in internet marketing

If you’re unhappy with your ad campaign, internet marketing may be the answer. Advertising has never been tougher or more expensive than it is right now, and even worse, it’s about as ineffective as it’s ever been. But you can’t not advertise, so what is the answer to creating an effective ad campaign? Internet Marketing.

Television was probably the greatest thing to ever happen to advertising. It allowed anyone with a product to reach tons of potential customers, and these were customers who were actually listening. People talked about commercials, and everybody was seeing the same ones. All you need to do to succeed was have a commercial and a product.

Likewise, there was also a time when a newspaper ad was a great investment. Your newspaper was small and local, and the odds were good that you were one of the only people in town offering your service or product. A simple ad could generate big business for you. All you had to do was let people know you existed.

Those days are long gone. People today have only the same amount of time and attention to give, but the demands on that attention have multiplied exponentially. There aren’t three television channels to choose from, there are thousands. And then there is email. And MySpace. And Twitter. And any of a million things all clamoring for attention all the time.

About like you’d expect, people have begun tuning all that out. Trying to interrupt them is more difficult than ever, and people now actively dislike people trying to bother them. If you’re doing things the old fashioned traditional way, interruption is core of your ad campaign. Internet marketing, though, does it differently.

Now you don’t have to waste money and worry about bothering people with your ad campaign, internet marketing allows you to find the customers that want to hear from you, who are actually actively looking for the kind of message you are delivering.

This is the age of the Long Tail. The Long Tail is the huge number of people that are searching for something individual, so that you have a big head, the things everyone is looking for, and a long tail of individual needs. The thing that’s good about it is that no one really is all that individual – in a world of billions, there are always thousands of people looking for anything.

This means that somewhere out there are thousands, maybe ten of thousands, of people looking for exactly what you’ve got. You simply need to find them, and this why you should give up your old, tired ad campaign. Internet marketing will fit you much better.

The easiest and most efficient way to do this is PPC advertising. That’s Pay Per Click advertising, which is basically those little ads that pop up along with search results whenever you do, say, a Google search. These little ads can end up being big business, because they are context specific.

Context specific means that they only show up when people are searching for something related to it. These are the ideal customers for you, people that already want an answer. You don’t have to seek them out or bother random people in your search. By using PPC ads you getting yourself out in front of people who want to buy from you.

This is the best way, but not the only way to supercharge your business through the internet. There’s also social media, permission marketing and a plethora of other options. So why stick to your old, ineffective ad campaign? Internet marketing is the sure path to new customers.

Tags: campaign internet marketing, pay per click advertising