Archive for February, 2009:
How To Increase Google Adsense Revenue
Give yourself a raise. Here is how to increase your Google Adsense revenue.
First, you need to make sure that people want to click on the ads. That means having lots of white space around the ad so that your visitor’s eyes are drawn to the ad. Experiment with colors. Some publishers believe that having the traditional blue ad color scheme works best to increase Google Adsense revenue while others believe that if you incorporate your site’s color scheme into the ad, you will get better click through rates. You’ll have to test this one and find out what works best for you ad your sites.
Next, you have to see Google Adsense revenue as a numbers game. It’s all about eyeballs. The more people that you get to your site or sites, the more opportunities you will have to make money. If your goal is to make $100,000 a year in Google Adsense revenue, you must make $274 per day.
If you can write one blog that brings in the $274, that’s great. But, consider that most Adsense publishers make far less than that per page. So, if you make $1 per page, you need to have 274 pages of website content. That can be broken down into several sites. Perhaps you can have 15 to 20 websites with 15 to 20 content pages on each.
Keep in mind that if you can increase your click through rate, you increase your Google Adsense revenue as well. For instance, most publishers get around a 5 percent ctr. But, the more serious publishers who have figured out a system and a template that works for them can have 20 percent of their visitors click. If you make, on average, $0.25 per click that means you need 1096 clicks to get to your $274. At a 5 percent ctr, you need 21,920 visitors to your sites a day. At a 20 percent ctr, the number of needed visitors drops to 5480. That means you only need a quarter of the visitors to get the same results. On the other hand, if you can keep those 21,920 visitors, but increase your ctr, you will make over $400,000 per year.
Make sure that you are targeting high paying keywords with these pages. While it is nice to make a little bit of “Christmas money” from your hobby site, real internet entrepreneurs build sites not because they personally find the subjects interesting but because they can make money off of them. Legal, financial, and domain based keywords pay the most money. Knitting, on the other hand, doesn’t pay much, as you can imagine.
The profit formula for Adsense publishers is choosing high paying keywords to target, developing a website that drives people to click on the ads, and then driving traffic to the site. If you can master these three simple things, you can make a fortune with Adsense.
Once you get started with the program, focus on improving any one of these three areas and you will be able to increase Google Adsense revenue.
Tags: how to increase google adsense revenue, google adsense
Google Adsense Sizes - The Types Of Adsense Ads
There are a variety of Google Adsense Sizes. You can have banner ads or small squares. You can also have text links, video units, or search units. The size of your Google Adsense ad can impact how much money you make from it. Some publishers favor large rectangles while others place a single small square on their pages. Some opt for images while others want only text links. There are a whole variety of options. This article looks at Google Adsese sizes.
First, let’s look at the Google Adsense sizes for ad units. The 720 x 90 leaderboard is similar to the Banner ads that were so popular in the 2000 to 2002 (pre dot bomb) era. In fact, if you use this size and enable images, you may get an actual banner some of the time. Other horizontal Google Adsense sizes are 486 x 60 and 234 x 60 half banner.
Next, we’ll examine the vertical Google Adsense sizes. There are two towers – one is a 120 x 600 skyscraper and the other is a slightly thicker 160 x 600 skyscraper. In this category, you also get the 120 x 240 vertical banner.
Then, there are six kinds of squares. The largest is the 336 x 280 large rectangle. Many publishers have found this particular Google Adsense size’s ad to be their best performing. Other squares include the 300 x 250 medium rectangle, the 250 x 250 square, the 200 x 200 small square, 180 x 150 small rectangle and the 125 x 125 small square. The small sizes display only one ad. If you are going to use these and no other units, you may find that your clicks have a higher payout than average.
But don’t overlook the other Adsense properties in favor of the more traditional Adsense for Content units. For instance, there link units that come in six Google Adsense sizes and feature four or five links.
Additionally, there is a recently improved Adsense for Search ad feature. This allows you to place a Google search bar on your web site. If people click on that and then click on the ads on the page it generates, you get a fraction of the money.
There’s also Adsense for Feeds. If you have a feedburner account, it is easy to add ads to your RSS.
If you have domains just sitting around not being used, add Adsense for Domains to your parked sites and make money off of them.
You can place videos from Youtube on your site and make money from them using Adsense Video units.
Finally, if your website is set up so that mobile units can access them, placing Adsense for Mobile Content can bring you another revenue stream.
There are a variety of Google Adsense sizes and programs. Figuring out which ones will make you the most money is part of the job of every Adsense publisher. Don’t just try the one that “looks best” with your page. Keep in mind that testing various sizes is part and parcel of what internet marketers do. So, test all of the Google Adsense sizes.
Tags: google adsense sizes, types of adsense ads
